- Date: February 23, 2026
Noble Mobile challenges the traditional carrier model by flipping the script: instead of encouraging more data usage, it rewards customers for using less. This campaign was designed to communicate that disruptive message in a way that felt playful, bold, and easy to understand — turning a typically boring telecom offer into something culturally engaging and scroll-stopping.
The objective was to simplify the value proposition (“Get paid to use your phone less”) while driving early sign-ups and reinforcing Noble’s anti-big-carrier positioning.
Early sketches explored how to visually communicate “less brain rot, more big brain” through playful characters, bold headlines, and a step-by-step breakdown of how the model works. The core idea behind this campaign was simple but disruptive: get paid to use your phone less. Instead of selling more data like traditional carriers, we leaned into Noble’s counterintuitive value proposition rewarding intentional usage.
Outcome: Clarified a complex telecom model into a message that felt approachable, memorable, and easy to understand at a glance.
Figma was used to build a flexible component system that allowed for quick headline swaps, CTA testing, and layout adjustments without rebuilding each campaign from scratch. This ensured consistency across variations while supporting fast-moving marketing needs.