- Date: January 15, 2025
This campaign focused on creating a cohesive visual system for Live Conscious product promotions, pairing detailed botanical illustrations with bold color blocking to highlight key ingredients and benefits. The objective was to elevate product storytelling while maintaining a clean, conversion-focused structure across multiple SKUs.
Outcome: Delivered a scalable, ingredient-forward campaign system that strengthened brand recognition and streamlined multi-product promotion across email and digital placements.
The early phase began with sketch exploration to determine how to visually integrate ingredient illustrations without overpowering the product. I tested multiple layout variations to balance product prominence, benefit callouts, and supporting iconography while keeping the hierarchy clean and conversion-driven.
Final layouts were built in Figma using reusable components for headlines, benefit lists, certification badges, and CTAs. This modular approach allowed for rapid rollout of new product variations without rebuilding the structure from scratch.
Outcome: Increased production efficiency, preserved visual consistency across campaigns, and created a scalable promotional system adaptable to future launches.