- Date: January 10, 2024
I led the design and structure of this BRINC email series with a focus on clarity, conversion, and long-term scalability. The layout was intentionally built to guide readers from high-level mission messaging into specific product exploration and real-world use cases. We structured the content to support multiple audience types, from public safety decision-makers to agency operators, while maintaining a strong tactical tone.
Outcome: Improved click-through performance by creating clearer entry points into product categories and demo requests, while establishing a scalable foundation for future campaigns.
Before moving into high-fidelity execution, I began with quick wireframes and structural sketches to explore hierarchy, pacing, and content density. The goal was to determine how to balance mission-driven messaging with product-specific detail without overwhelming the reader. I mapped multiple layout variations to test hero emphasis, modular feature blocks, and CTA placement before committing to a scalable direction.
Outcome: Established a clear content framework that supported both storytelling and product conversion, reducing friction in the final design phase.
I leveraged Blender to produce cinematic product renders that elevated the visual authority of the campaign. The controlled lighting and material refinement helped communicate durability, precision, and innovation.
I used Figma to build a modular email system that ensured consistency, scalability, and rapid iteration across campaigns. Creating reusable components streamlined collaboration and made ongoing testing and updates significantly more efficient.