This campaign focused on reinforcing BRINC’s mission-driven positioning: technology designed to enter dangerous situations to keep people safe. The objective was to elevate the product’s authority through cinematic, high-contrast visuals while clearly communicating key features and demo pathways.
Outcome: Delivered a visually powerful campaign that strengthened product credibility, clarified value propositions, and supported demo-driven conversion goals across multiple touchpoints.
I developed and refined the product model in Blender to create a controlled, high-impact environment that emphasized durability, precision, and tactical performance. Lighting and surface materials were carefully tuned to create depth and drama while maintaining realism and brand consistency.
The controlled rendering process allowed for complete flexibility in angle, environment, and mood without relying on physical production constraints.
Once rendered, the visuals were brought into Photoshop for compositing, retouching, and tonal refinement. I adjusted lighting gradients, enhanced shadow depth, and fine-tuned texture contrast to ensure the products felt grounded within the environment while maintaining a cinematic, high-authority tone.
Atmospheric elements, glow accents, and surface detailing were carefully refined to support the immersive aesthetic without overpowering the messaging. The final assets were then structured in Figma using modular components, enabling rapid iteration across multiple campaign variations (Lemur 2, BRINC Ball, feature-focused, demo-focused).