- Date: January 23, 2025
This campaign for VisionMD positioned the product as proactive eye support encouraging daily care before symptoms arise. The visual direction balanced clinical credibility with a modern, calming aesthetic to communicate trust, clarity, and long-term protection.
Outcome: Delivered a premium, prevention-focused campaign that strengthened product authority while establishing a scalable visual system adaptable across email, social, and paid placements.
I created the product render in Blender to ensure precise lighting control, material realism, and consistent shadow depth. The final render was then composited into lifestyle-style photography, where I color-matched tones and refined highlights to seamlessly integrate the product into the scene.
The hand elements were generated using AI and carefully refined to align with the lighting direction and brand aesthetic, allowing for flexible composition without traditional production constraints. Final layouts were structured in Figma using reusable components, ensuring the campaign could scale efficiently across email, social, and paid placements.
Outcome: Delivered a high-quality, production-ready visual system while reducing shoot dependency and enabling faster iteration across campaign assets.