In the unveiling of the LEMUR 2 drone, we harnessed the power of anticipation. My design approach was to capture the drone’s distinctive silhouette, carefully balancing detail and obscurity to pique curiosity. The result was a captivating teaser that not only maintained the product’s confidentiality but also intensified public intrigue.
A Glimpse into the Future:
Working alongside our product designer, we sculpted a dynamic angle that showcased the drone in a new light. By incorporating a subtle glow around the ‘2’ and a strategic rim light to outline its form, we bestowed the LEMUR 2 with an enigmatic yet formidable presence.
Engaging Presentation:
Our campaign’s strategic release through LinkedIn, Instagram, and email newsletters significantly boosted engagement and sparked conversations.