- Date: November 9, 2023
- Categories: Image
Designing for Heroes:
The Lemur 2 brochure is a testament to the intersection of design and technology, showcasing a tool engineered to safeguard those who protect us. As a Graphic Designer, my mission was to create a visual narrative that reflects the innovation and superiority of the Lemur 2—BRINC’s most advanced rescue drone. The brochure goes beyond mere aesthetics; it is an informative guide that delineates the drone’s unique features, setting it apart from its predecessor and the competition. My collaboration with the marketing team was pivotal in crafting a message that resonated with the core of what first responders face, highlighting how the Lemur 2 stands as a beacon of safety in perilous environments.
Crafting Security:
In developing the brochure, the synthesis of technical insight and creative design was crucial. Working hand-in-hand with BRINC’s engineers, I delved into the Lemur 2’s functionalities, ensuring that each feature was not just listed, but brought to life through meticulous design. The process included integrating high-fidelity renderings from our Industrial Designer, which laid the foundation for the brochure’s compelling page layouts. My comprehensive understanding of the drone’s capabilities was further enhanced by participating in drone training, allowing me to pilot the Lemur 2 firsthand. This immersive experience enriched my design approach, enabling me to convey not just the technical specifications, but also the user experience with an authenticity that only firsthand knowledge can provide.