- Date: March 9, 2021
Overview
Designed a series of large-format tradeshow banners for DigiTrak’s HDD locating and bore planning systems. The goal was to clearly communicate product value in high-traffic environments while maintaining a rugged, technical brand aesthetic aligned with the HDD industry.
Outcome
The final design creates strong visual impact at trade events, helping the products stand out from distance while allowing attendees to quickly understand the core features and benefits.
Approach
I developed a vertical layout optimized for 30″ x 72″ standing banners, combining dramatic product photography, terrain-inspired textures, and clear feature iconography. The hierarchy prioritizes product recognition first, followed by key capabilities and brand credibility.
