GYAT Coin
Led go-to-market design for GYAT Coin (2025), a viral meme coin powered by Frankie “The Butt Guy” Lapenna. Built a unified web and physical marketing ecosystem that turned viral attention into structured engagement, brand recognition, and scalable growth.
Client: Frankie Lapenna (The Butt Guy)
Year: 2025
GYAT
WEBSITE DEVELOPMENT
Designed and developed the GYAT Coin website (WordPress, Elementor), turning viral attention into a clear onboarding experience, covering lore, Frankie “The Butt Guy” Lapenna, purchase flow, and ongoing community engagement.
Token Purchase Flow
Designed an interactive onboarding carousel that guided users step-by-step through purchasing GYAT Coin from wallet setup to funding and transaction, simplifying a complex crypto process into a clear, intuitive flow.
Download Phantom
This beginner-friendly wallet is safe and it’s the most user friendly way to buy GYAT Coin
How to fund your wallet with Solana
To buy $GYAT, you need Solana. Send it to your Phantom wallet address (tap Receive to find it). If you don’t have Solana, buy it directly in Phantom with a debit/credit card.
Swap SOL for GYAT COIN
Tap the Swap button You’ll see a
screen like this:
Swap SOL for GYAT COIN
Tap the purple “reverse” arrow to put SOL on top. Select the bottom coin dropdown
Download Phantom
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Brand Activation & Events
Launch Impact
Led website and onboarding design that translated viral attention into action contributing to 50M+ impressions, $50M+ launch volume, and 1K+ in-person engagement.